Bye-bye Baja

May 24, 2007Leave a reply

I just walked into my local Baja Fresh.  I was anticipating the cool and refreshing Pepsi-Cola that I normally get with my meal.  To my surprise, when I took my cup to the fountain, the Coke logo was plastered all over the machine.  No!!!  I looked frantically around, hoping that Baja would be an equal-opportunity soda vendor, but everything had been replaced with Coke products.

It’s not that I hate Coke, I don’t, but I do prefer (and am a little addicted to) Pepsi.  Hey, it’s my only vice.

This happened two years ago with Subway.  I was a regular customer, always enjoying my sandwich and a Pepsi.  I walked in one day and the machine had been converted to Coke.  It’s like when your favorite DJ leaves a radio station.  No warning.  No explanations.  He’s just wiped away like he never existed.

I don’t really go to Subway that often anymore.  I actually used to buy my sandwich at Subway and then walk across the courtyard to Baja Fresh and buy my Pepsi.  I guess I’ll be eating at Baja Fresh less often now too.

I don’t know what kind of power Coke has over the fast food industry, but it’s incredible.  Kudos to them, but I’m off to cross the street where I know there’s a Pepsi machine.

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