I introduced NewsAds, advertisements for your news releases using Google’s AdWords, in this post.  Today, I finally had a chance to take my first NewsAd out of the garage.  It’s still early, and you can fire a Howitzer through the holes in my data right now, but just watching the numbers climb, in a few hours, is pretty exciting.

I created the ad about six hours ago and the ad itself has been shown over 203,000 times.

Update:  139 Clicks in 12 hours. 

You can see that I’ve had 65 actual clicks on the ad so far.  When someone clicks on the ad, they are taken to the news release.  The number ’65′ may not seem that high right now.  However, considering that those numbers represent actual eyeballs, they may compare well to other reports that just display an “access” count.

Are these quality clicks?  I don’t know yet, but at least I’m clearly delivering attention to the release.  Compared to throwing the release out there for the search engines and hoping it gets discovered, this approach is much more active. 

NewsAds work!  Now I just have to measure how well they work.

More on the actual content of the news release tomorrow.

 

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