Quick!  Bookmark either one or both of the links below.  The post, jointly developed by two brilliant thought-leaders, Brian Solis and Todd Defren, will be referenced as one of the key works in the evolution of the news release.  I’m not kidding.  It’s that good.

 

PR-Squared

http://www.pr-squared.com/2007/10/the_future_of_th…

 

PR 2.0

http://www.briansolis.com/2007/10/future-of-social…

 

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